The Aftermath (return to Page 1: The Story)
If your buddy messes up and the universe conspires to punish him like this and you don’t tell people, what kind of friend are you?
We are moving forward on Twitter and Facebook.
Hashtags are #AshCoke; #Coke4Aishatu; #FOAishatu.
(Should we add #Aishatu4Prez? Let’s think about it.)
From there we have more plans. We want to share a Coke with Dela. Musa, of course. And definitely Nii. Someday, maybe even Zepheniah. Can it happen? Let’s see.
To Coca-Cola and Ogilvy Australia for the Share A Coke campaign.
To John Terry for the goal, with the assist from Lampard. For once, you made me smile.
And to all you crazy people. Yes, you!
Two Months Later…
Just as we decided to use our considerable store of free time and creativity to bring this inspiring story to the masses, we heard in the vine that a pressure group from the northern regions of Ghana was pushing for a boycott of Coke. We had considered that angle. We thought it was a painful way to get the official concession. Not that Coke is so painful to boycott (it is; it totally is) but because PR is primarily a social tool. Which means society can manipulate it from the other end. The Share A Coke campaign usually expands to include personalized cans anyway.
Well, here we are. Now there’s the more important issue of home pride at stake, of course our little project fades into the background. And the pressure has brought results, we see. All’s well that ends well, they say.
But wait- from a new friend of Aishatu comes the suggestion: The Chronicles of Aishatu. This lover of Coke and hater of John Terry- does (s)he find love? Does (s)he get that second degree? Brazilian or Peruvian weave? It is worth looking into, don’t you think?